Tancream Stars in BBC TV Show Dragons’ Den
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Tancream Stars in BBC TV Show Dragons’ Den

The founders of a groundbreaking tanning lotion – which is available at Illuminate – received three outstanding “offers” during an appearance on the hit BBC TV show Dragons’ Den.

Gillian Robson and her business partner Katy Foxcroft launched Tancream in 2017, following Mrs Robson’s own battle with skin cancer.

The product offers a unique combination of SPF50 protection and self-tanning and was lapped up by three of the five-strong panel on the popular programme for entrepreneurs.

So successful were the dermatological duo that they even turned down a partnership with British business legend Peter Jones who offered them all of the £75,000 they sought for 25 per cent of ownership of the brand.

Instead they chose to team up with a duo of ‘Dragons’ in luxury brand giant Touker Suleyman and new panelist Sara Davies who both took 12.5 per cent each of the Tancream business.

The move was Mrs Davies’ first ever deal on the show, which is now in its seventeenth series.

Aside from the excitement of discovering a lotion which offers sun protection and self tanning within the same bottle, the Dragons were also impressed by demonstration of the results using live models and an ultra violet camera.

During her pitch on the programme – which premiered on August 11 and is now available on iPlayer – Gillian Robson said: “Following my own diagnosis and treatment six years ago it led me to have a light bulb moment.

“I needed to wear sun protection everyday but I also like to have some colour, so I saw a niche for an all in one product that would give me some protection but a nice healthy glow”.

Craft industry giant Sara Davies replied with “What you need is you need to be on TV, this (Tancream) has got TV shopping written all over it because as soon as you stood in front of that camera there you had me.”

“I’d like to make you an offer,” she added.

This was followed by negotiations with other Dragons which ended in the partnership with Touker Suleyman.

Fighting back tears Gillian said: “Touker knows the luxury market and Sara was so enthusiastic and really believed in the product”.

Illuminate is one of just two outlets in Kent currently offering Tancream.

Disclaimer: Please be aware that results and benefits may vary from patient to patient taking into consideration factors such as age, lifestyle and medical history.

Awards

Runner-Up, Customer Service

Runner-Up, Customer Service

Kent Women in Business 2017

Businesswoman of the Year

Businesswoman of the Year

Kent Women in Business 2017

Runner-Up, Customer Service

Runner-Up, Customer Service

Kent Women in Business 2016

Finalist, Best Clinic South

Finalist, Best Clinic South

My Face My Body 2015

Start-Up Business of the Year

Start-Up Business of the Year

Kent Women in Business 2015

Professional Achievement Award

Professional Achievement Award

Kent Women in Business 2015

Rising Star Award

Rising Star Award

Kent Women in Business 2015

Bronze

Bronze

Kent Health and Beauty Awards 2015

Winner, Start-Up Business of the Year

Winner, Start-Up Business of the Year

Kent Independent Traders Awards 2015

Winner, Growth Award 2017

Winner, Growth Award 2017

IBAK 2017

Runner-Up, Small Business of the Year

Runner-Up, Small Business of the Year

IBAK 2017

Runner-Up, Service Excellence

Runner-Up, Service Excellence

IBAK 2017

Finalist, Best New Clinic

Finalist, Best New Clinic

My Face, My Body Awards 2015

Finalist, Diamond Awards

Finalist, Diamond Awards

Safety in Beauty 2016

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